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The Unbound Collection by Hyatt

The Freedom to be Extraordinary. The Unbound Collection by Hyatt is cultivating a unique space within the collection category. The Unbound Collection by Hyatt focuses on upper-upscale to luxury properties, and experiences, that offer something extraordinary. Whether it’s a historic gem, a unique new build or a lavish eco-camp, these are distinctive adventures that reflect guests’ shifting expectations of luxury – from product to experience. By connecting with Hyatt, owners and developers are free to focus on what makes their property exceptional.

At a Glance

Launched in 2016, The Unbound Collection by Hyatt is the newest brand in the Hyatt family. The Unbound Collection by Hyatt connects independently branded hotels with the strength of Hyatt’s resources and powerful customer loyalty program. From historic urban gems to striking new builds, these are distinctive upper-upscale to luxury properties where every stay is extraordinary.

Guest Profile

The modern traveler wants the best of both worlds. They crave the unconventional, but expect the exceptional. They’re searching for a one-of-a-kind experience, an unforgettable moment and a story they’ll keep telling long after their stay. The Unbound Collection by Hyatt is designed specifically for these high-end, high-value travelers, representing over $19B in addressable market, that are looking for uncommon excellence and adventure.