SALES AND MARKETING
Hyatt’s worldwide Sales and Marketing teams strive to build brand preference and drive revenue to our hotels. Our sales and marketing strategies are rooted in a comprehensive understanding of our customer segments, the current dynamics of the marketplace and the most effective use of new technology and media platforms.
Marketing
Hyatt® builds brand value and maximizes revenue through an integrated marketing strategy powered by sophisticated data and analytics.
Hyatt.com
As one of the most important interactions a guest may have with our brand, Hyatt.com is at the center of Hyatt’s worldwide sales and marketing efforts.
Hyatt Gold Passport®
Through sophisticated analytics of stay behavior and preferences, Hyatt Gold Passport makes guests feel more than welcome while enhancing the value of our most loyal guests.
Corporate Sales Force
Our worldwide Corporate Sales Force helps us effectively respond to market conditions and grow top line revenues.
Revenue Management
This integrated set of business processes brings together people and technology to understand the market and respond quickly to revenue opportunities.
Distribution
Hyatt’s Central Reservation System and close relationships with distribution partners help us maximize performance and market share.