HYATT GOLD PASSPORT®
The Hyatt Gold Passport program is designed to be the preferred loyalty program in the industry by delivering a superior level of service, recognition, communication and customer experience to our most loyal and valuable guests. Through sophisticated analytics and modeling of stay behavior and preferences, Hyatt has created a valuable niche in the hospitality loyalty marketplace. The size of the Gold Passport program also allows us to be more nimble and targeted in delivering benefits and messaging that are highly relevant to our members.
The Gold Passport program has grown to over 9 million members as of June 2009. During the first half of 2009, these members represented 23% of total room nights. On average, Gold Passport members spend 16% more than nonmembers per stay. Gold tier members generate average annual revenue of $900 per member. Platinum tier members generate average annual revenue of $6,000 per member. Diamond tier members generate average annual revenue of $16,000 per member.