With a team of over 100 individuals located in offices worldwide, our sales strategy continues to focus on maximizing Hyatt’s ability to grow top-line revenues through all channels in order to meet business needs
CORPORATE SALES FORCE
U.S. Sales
Strategy
In 2007, Hyatt® created a revenue organization combining Sales, Catering Services, Revenue Management and Marketing for all of North America. This consolidation included Full- and Select-Service brands and enabled us to respond to market conditions, enhance our support of these functions in each of our properties and increase Hyatt’s brand demand.
As Hyatt expands our brand portfolio, our chain sales efforts include the Worldwide Sales Force (WWSF), focused on selling multiple brands to approximately 1,800 highly valued customers. In 2007, Hyatt established a separate National Sales Force (NSF) focused on prospective customers with whom Hyatt believes significant business could be developed over time. Hyatt’s exclusive sales automation application (Envision) allows our WWSF and NSF to have a seamless, direct connection to functionality, including researching availability and booking business at all properties. With the addition of Hyatt Place and Hyatt Summerfield Suites, the dedicated Business and Leisure Travel Sales Force within our WWSF now focuses on corporate, wholesale and leisure accounts.
Recognition
A recent independent survey of key account customers conducted by Maritz Research identified Hyatt as the “Best Hotel Brand” based on relationships with our WWSF and NSF for contract coordination. This same survey indicated that these key accounts signed more multi-meeting contracts with Hyatt than with our competitors in the past 12 months, thereby demonstrating strong brand loyalty.
Group Business
Through our group-oriented business expertise and worldwide reputation for convention hotels, Hyatt is a premier operator of conference hotels in primary and secondary cities around the globe. Benefiting from Hyatt’s powerful NSF, these large, full-service conference hotels capitalize on advance-booking cycles and associated substantial catering revenue. Professional meeting planners continually rate Hyatt among their most preferred hotel partner. Planner Rewards, Hyatt’s specialized loyalty program for meeting planners, is a vital strategy for building and leveraging relationships with key customers across the network.
International Sales
Hyatt’s properties and preopening sales offices are supported by a network of salespeople in key markets around the world. Our sales professionals represent all Hyatt destinations and focus on all relevant market segments. These include corporate accounts, M.I.C.E. accounts, key wholesalers, travel agencies and luxury travel specialists. Additional support is provided to our hotels with dedicated resources managing programs such as Virtuoso and American Express Fine Hotels & Resorts.
The network includes offices in New York, Chicago, Los Angeles, San Francisco, Washington D.C., Mexico City, London, Mainz, Sydney, Melbourne, Riyadh, Tokyo, Hong Kong, Singapore, Beijing, Shanghai, Pune, Bangalore, New Delhi and Mumbai, as well as additional coverage throughout Continental Europe. Each office is responsible for ongoing support of the Hyatt portfolio. Additionally, each office coordinates the presentation of Hyatt and Hyatt's sub-brands at important industry events and shows such as ITB, World Travel Market and Asia Luxury Travel Market. Hotels also have the opportunity to participate in annual Hyatt fairs and sales calls coordinated by each worldwide sales office. These events provide the hotels with face-to-face access to Hyatt's best existing and potential clients.